UGC Examples
Organic and Paid Ads
Problem/Solution Testimonial
Product Comparison / Upgrade
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Stoke Voltaics Joulle Kettle Pot
Concept: Playful Lifestyle Hook + Multi-Use Product Demo
Length: 45–60 seconds
Format: Bold on-screen text hook, quick lifestyle clips, product feature callouts, light voiceover or music
Tone: Playful, cheeky, and practical
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MOKKOM Coffee Grinder
Concept: Problem–Solution Product Demo with Lifestyle Integration
Length: < 30 seconds
Format: Voiceover-driven with overlay text, product close-ups, and lifestyle B-roll
Tone: Casual, smart, and aspirational
SaaS
Hook A/B/CTesting
Eye Health
Flight Alerts
Wellness
Travel SaaS
Sleep Issues
Property Tour
Wellness/Lifestyle
Glamping
Lifestyle Swap
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Wild Refillables
Concept: Environmental / Lifestyle Swap
Length: 60 seconds
Format: Voiceover with B-roll, direct-to-camera demo, and on-screen text
Tone: Thoughtful, motivating, and visually engaging
Demo / Lifestyle
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FitVille Hiking Shoes
Concept: Problem–Solution Testimonial with Storytelling
Length: 30-45 seconds
Format: Direct-to-camera with voiceover, quick cuts, and on-screen text
Tone: Relatable, informative, and lightly humorous
Flight Deal Alerts
Going App
Winning Concept: A