SaaS and Mobile Experiences
Secret-Lead
Question-Lead
Secret-Lead
Going is a flight deals membership platform that helps travelers find exceptionally cheap flights from nearby airports, making flexible and spontaneous travel more accessible.
Deliverables:
Paid UGC asset creation for Meta ads
Scripted on camera intro performance with VO
Raw travel b roll footage across multiple destinations for paid acquisition use
Assets edited and launched by brand
Challenge
Weather apps are often marketed too broadly, making it hard for drivers to understand how timing impacts real world decisions.
Strategy
Created three persona specific hooks based on real scenarios: RV travel, holiday family travel, and long distance driving. All hooks lead into one shared body focused on reducing stress and improving timing decisions.
Execution
Used lived experience storytelling with light app screen recordings, keeping features secondary to emotional clarity and confidence.
Case Study #1: Weather on the Way app
Holiday Family Travel
RV Travel
Long Distance Driving
Guard.io is an AI driven cybersecurity platform that scans for data leaks, blocks phishing attempts, and protects personal information across the web
Deliverables:
UGC talking head performance using provided script
Filmed clean raw footage and b-roll for paid ad use
Organic UGC
Skit UGC
Generated 469 saves and 116 shares, a performance that led the client to return for multiple projects
Founder Style UGC
Persona Led UGC
BaseLang is a subscription-based language learning platform that provides structured lessons and live tutoring to help users build real conversational fluency.
Deliverables:
Raw UGC talking head footage and b-roll focused on authentic delivery and user perspective
Conversational clips designed for internal editing, testing, and iteration across paid and organic placements
Going
Concept and Example UGC
Self directed UGC concepts created to explore storytelling approaches for Going, focused on everyday decision moments and flexible travel motivation.